The Eleven Agency

Xbox 360 Accessories Guide

admin — Thu, 05 Aug 2010 22:48:46 +0000

Client: Microsoft

Event: Xbox 360 Accessories Guide

Microsoft tasked the T11A creative department to put together a 36 page pocket guide for the newly redesigned Xbox 360 accessories that once printed, will be distributed to 15,000 retail sales professionals nation wide.

Created a fresh look for the guide while maintaining strict brand guidelines.
Work scope included design, layout, image clipping, image manipulation and preparing files for print.

Showcase Solutions

admin — Thu, 05 Aug 2010 22:46:25 +0000

Client: T-Mobile, HTC, Microsoft

Event: Showcase Solutions

Working with T-Mobile, the creative services department not only produced printed and digital assets for nation-wide mobile device launch, but also came up with the events overall theme.

Created clean aesthetic that implimented parts of all three brands as well as completly new elements.
Work scope included the design and layout of multiple printed and online assets and custom presentation materials.

Bioshock 2 ExpertZone Course

admin — Thu, 05 Aug 2010 22:43:55 +0000

Client: Microsoft

Event: Bioshock 2 ExpertZone Course

For the launch of Bioshock 2 on the Xbox 360, T11A produced a unique e-learning course for ExpertZone, Microsoft’s online retail training portal. This course conforms to common e-learning standards, and is used to provide training and information to retail sales professionals nationwide.

Rebuilt and redesigned the standard course template to reflect the visual style of the Bioshock game franchise.
Course development included conceptualization, graphics creation, content development, and course testing.

Samsung Omnia II Demo Days

admin — Thu, 05 Aug 2010 22:41:21 +0000

Client: Microsoft, Verizon Wireless

Event: Samsung Omnia II Demo Days

Microsoft contracted T11A to conduct customer demos and in-store RSP training on the latest Windows Mobile Operating Sytem and product features, benifits and key sales information of the Samsung Omnia II.

Created clean aesthetic that implimented parts of all three brands as well as completly new elements.
Work scope included the design and layout of multiple printed and online assets and custom presentation materials.

HTC Aria Launch Events

admin — Thu, 05 Aug 2010 22:38:14 +0000

Client: HTC, AT&T

Event: HTC Aria Launch Events

In support of the new HTC Aria, T11A set-out to create an unique experience for Retail Sales Professionals and preffered AT&T customers to learn more about the amazing benifits of HTC mobile devices and AT&T.

Created branded event signage and 10 custom designed and fabricated device kiosk stations.
In additon to kisosk and banded signage at the events, the creative department also design numerous intrest-building, print and online assets in

E3 Coverage for ExpertZone

admin — Thu, 05 Aug 2010 19:46:49 +0000

Client: Microsoft

Event: E3 Coverage for ExpertZone

We worked exclusively with Microsoft to stream live coverage of E3, the world’s premiere trade show for computer and video games, on Microsoft’s ExpertZone so retail sales professionals could get the inside scoop as it happened.

Our goal was to introduce the Xbox 360 Kinect through ExpertZone by filming and producing live, streaming media footage.
All footage was shot, edited, and uploaded for web viewing live on-site at the E3 tradeshow.

HTC HD2 Launch Tour

admin — Thu, 05 Aug 2010 19:45:01 +0000

Client: T-Mobile, HTC, Microsoft

Event: HTC HD2 Launch Tour

In an attempt to create further awareness of the newly launched device, HTC tasked T11A to document the Launch Events and create multiple training videos.

Filmed and created exclusive training video content at T-Mobile headquarters in Bellevue, WA, for the nationwide tour.

Photographed and filmed the Burbank, CA training event, creating a “sizzle” promotional video.
Implimented green screen technology allowing our client to cut costs while having full flexibility on creative licenses.

XBOX 360/Kinect Training Video

admin — Thu, 05 Aug 2010 19:42:20 +0000

Client: Microsoft, big box retailers

Event: XBOX 360/Kinect Training Video

T11A’s goal was to create a visually engaging and informative training video introducing the redesinged Xbox 360 and the new interactive, controller-free gaming experience Kinect.

T11A worked with Microsoft’s World Wide Training Team to script, create content, edit and produce the video.
All footage was shot, edited, and finalized on-site at Microsoft’s “retail experience” stage in Redmond, WA

Cuties Nationwide Events

admin — Thu, 05 Aug 2010 19:40:00 +0000

Client: Paramount Citrus

Event: Cuties Nationwide Events

Paramount Citrus asked T11A to cover the Cuties Ultimate Soccer Mom event, focusing on name brand recognition for the Cuties brand as well as why they thought Cuties was nutritious for their kids.

Photographed, filmed, and created a final video for the Cuties Youth Soccer Events, interviewing kids and parents on what they thought of Cuties.
Interviewed and filmed Cuties special guest of honor Joy Fawcett, Olympic soccer player.

Office 2010 Walk & Talk Training Video

admin — Thu, 05 Aug 2010 19:37:53 +0000

Client: Microsoft, big box retailers

Event: Office 2010 Walk & Talk Training Video

Tasked with creating a training tool, T11A filmed and produced a video introducing RSPs to Microsoft Office 2010 and all of the benifits it has to offer.

T11A worked with Microsoft’s World Wide Training Team to script, create content, edit and produce the video.
All footage was shot, edited, and finalized on-site at Microsoft’s “retail experience” stage in Redmond, WA